Rejuvenating Associations: A Path to a Vibrant Future for Local Chapters
The foundation of many associations is its local chapters or local units. Today they face a significant challenge: declining participation and volunteerism. However, associations can, and most likely should, reinvent their local chapters to better serve their members and stay relevant. The traditional role of local chapters has shifted. Previously, chapters were crucial for disseminating information. With the advent of technology, roles need to be redefined. Associations can ensure that their chapters deliver value and impact across the network without over-taxing limited resources from the parent organization. They can set standards for quality and provide services that support the chapters, thus helping themselves align with the overall mission and goals of the association. Before redefining the role of the chapters, it's vital to understand their current role; and accept that role as fact. Too many leaders view chapters as they existed in the past. While com...